Since 1989, The Fall Festival is located down the center of six blocks of scenic South Coast Highway 101, two blocks from the Pacific Ocean. This one day in the fall draw crowds exceeding 100,000 and feature a booth arrangement that provides half of the vendors with two adjoining sides open to traffic, if they choose. In the fall Festival, continuous since 1989, children’s rides, two stages of live entertainment and food and drink refreshments provide an attractive setting for the public and a great boon to our vendors. The emphasis is on arts, handmade crafts, antiques, and ethnic imports. However, commercial vendors will be accepted and admitted upon consideration of merchandise and display appearance.